Wednesday, September 8, 2010

3D Tv and Counterfeits

This semester, my subjects had included Brand management, Managing Operations, Strategic Marketing and Sustainable Tourism Management. 3 of my units are management units which means reports, presentations, more reports and essays. ...Did i mention reports?

Anyway, in my strategic marketing module, we were required to pick one of these three "things" to market. That was Virgin Galatica, Samsung 3D TV or Amazon E-books. My team was relatively against e-books as we did not see much "improvements" available that would be interesting. However, the was a debate with the leftovers. After a lengthly one hour argument on which we would do. We decided in the silliest way possible. A coin flip. (Well, we tried the "Pick which is the longest pencil lead" but it did not really work. XD.) In the end, we ended with the 3D Tv.

Ok... First let me state something. I have something against these 3D television. I mean these things are definitely discrimination against people with Myopia or people with small noses! Those evil gadgets require these heavy big eyewear that would NEVER fit on top of my glasses! Not only that. Did you know that 5-10% of people have stereo blindness? That means that they would not be able to watch 3D! There was also a reality check issue. If young children are to keep watch these stuff, soon they would not be able to differentiate between a television series and reality. We would then have a number of delusion kids running into cars thinking they were part of show. D:

But then, it was also said that 3D TV without the glasses are coming out by the end of this year. Thats so fast! 3D television have not even been out a year! Sigh... Technology is like moving so fast! There is also research that show hologram TV would be a norm in our houses within 10years. Although I am against the 3D television, ironically, these hologram TV intrigue me. I would really like to see one. It would be like STARWARS (not that I like that show)!

Putting my rants on 3D television aside, another research I was required to do was on brand mimicries (counterfeits). The three type of these, one which the copy each other product confusing customer to buy it and would be harmful to them, other which benefits the customer (not exact copy but look alike) and the last which most of us who study design knows very well. The copy of trends and a bit here and there like the checkered patterns and stuff. It is really an interesting topic to research on too.

I was really surprised that the country that does the best counterfeiting was not China but Korea! The question that arises was if we supported brand mimicries. Well, not all mimicries are illegal. If you think about it, creative creates the MP3, apple copies the concept and become I-pods. In all honesty, I actually support these mimicries. It gives us cheaper alternatives and also, we would never know WHO copied WHO. It is always the big companies that win these copyright law, but we could not deny that they also copy and may be the real copycats.

What do you guys think?

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